Joint Director, Services Division

The tour-operators and their international counterparts may collectively draft a proposal for destination marketing and submit to the Tourism Council of Bhutan for support. These would be essentially proposals where the international operator campaigns for Bhutan through online or other media (magazines, forums, etc.) which result in higher sales.

Nature of support

The Tourism Council can help:

• Material for destination marketing – provide standard material as photographs, write-ups, etc.

• Contribute on a cost sharing basis

o Tourism Council may share up to 25% of the total cost of marketing or 50% of the cost shouldered by the local tour operator whichever is lower

o It is expected that the international operator contribute as much as the local industry/ council put together

Criteria

Proposals that fulfill the following criteria will be considered for financial support by the TCB

1. The proposal should be in line with Bhutan’s tourism policy, targeting only specific clientele that fit into the profile of the kind of tourist that Bhutan is looking at – high end (and not mass advertising). Activities within the proposal should also adhere to Bhutan’s image and its tourism policy and not be promoting those that are in contradiction with or undermine the values and culture of Bhutan.

2. Proposals that emphasize the promotion of the Paro and Thimphu Tshechu as well as the Jambay Lhakhang Drub are discouraged as these products are already saturated.

3. The proposal should be very clear in terms of deliverables and working procedures. Deliverables in terms of expected number of sales within a certain time frame with clear breakup of costs on various aspects of the proposal should be mentioned. In addition, clear procedures should be outlined on how the marketing campaign will be conducted.

4. The TCB should be convinced of the delivery capability of the ITO through demonstration of earlier partnership examples and the impact that such a partnership has brought in terms of increase in sales and awareness of that destination.

5. The ITO should be reputed as an operator dealing in high end and luxury travel. Visibility in terms of website, reviews, etc. should be demonstrated. TCB may carry out an internal research to be confident of the repute based on pre-defined criteria as unique customers, average package size, target segment, number of monthly visits to the website for online marketing, etc.

The proposal should ensure a minimum commitment that should be in line with the investment stated. Though smaller investment proposals would have a lower expected return on tourist turnaround, an elaborate proposal including online material, media publications, group mailers, etc. would amount to a substantial investment and might need a minimum guarantee of 500 or more new sales in a year. TCB can help the tour operator think through the investment and return trade-off.

In the first phase, TCB will encourage proposals from the target international source markets including the US, UK, Netherlands, France, Germany and Japan. The TCB is also open to other source markets if a strong case is made on the nature and expected volumes from the market.

The TCB will reserve the right to not participate/ contribute to a destination marketing proposal and is not liable to give reasons and explain its position in comparison to any proposal accepted.

A contract with definite terms of agreement will be signed between the three parties (i.e. the international operator, the Bhutanese tour operator and the TCB). The agreement may involve more than one local tour operator. In such a case, TCB will not be responsible for any business distribution dispute resolution between the local operators.

A legal agreement would be drawn up that will also include the payment mode and/or conditional clauses linked to the performance and delivery.

All proposals may be sent to Thinley Wangdi, Assistant Marketing Officer of the Tourism Council of Bhutan. You may also download a copy of the RFP in PDF format from the downloads section on the home page.

Interested candidates from the Tourism Sector only may apply to the HR Focal Person, TCB latest by 10^th March 2010 with the following documents.

1. Curriculum Vitae with details of all education and professional experience with clear list of achievements.
2. Academic transcripts – School (final year), diploma, degree, etc.
3. Recommendation letter from a parent Company (present work)
4. Copy of valid Security Clearance Certificate
5. Copy of valid Medical Transcript
6. Copy of Citizenship Identity Card

The Short listed candidates will be called for an interview on 16^th March 2010.

Nomination Criteria

1. Candidates should be a Bhutanese national
2. Should be nominated by a parent organization/ Company
3. Should be an employer/employee of Hotels & Tourism firm in the country
4. Should have minimum qualification of Class XII or equivalent certificate
5. Should submit all the necessary documents along with the application

All the following documents are also required:

• Copies of Certificates-School (final year), diploma, degree, etc.
• Other certificates- vocational training, etc
• Curriculum vitae or Resume Recommendation letter (from your present work)
• Birth certificate
• Copy of your passport
• Future Dream – what is your vision for the next 10 years in the tourism industry? Where would you like to be? Which position do you expect to hold and how do you intend to achieve this dream?
• Essay (attach a short outline about how tourism can contribute to poverty reduction)
• Certificate proving knowledge of English (TOEFL, Cambridge or equivalent) – this certificate is not necessary to produce till the final nomination is completed.

Course detail

Course/ Field of Training Start Date/ Duration Institute / Location

1. Diploma in Hospitality Mgt.    Oct. 2010- May 2011

Institute of Tourism & Hotel Or Tourism Management, Salzburg, Austria

2. Teacher’s Training Program    Oct. 2010- May 2011    same as sl. # 1

Please note that if the application is not filled out properly (full address, telephone numbers, attachments, etc.) the application will not be considered!

For any further information and clarification, contact HR Focal Person at 323251/52 during office hours.

7th February 2010: Paro-Delhi/Bangkok-Berlin

16th February 2010: Berlin-Delhi/Bangkok-Paro

The quotation should be submitted to the HR Focal Person on or before 1^st Feb. 2010 at 2PM and it will be opened on the same day at 3PM.

For further clarifications or details contact HR Focal Person @323251/52 Ext. 227

Note: The ticketing agents are requested to submit the rates for the above sectors and the details regarding the night halt and hotel arrangements will be informed with the name of the officials travelling at the time of booking the ticket.

Namgay Adventure Travels is a Bhutanese owned tour company based in Thimphu the capital city of Bhutan. We specialize in arranging trips precisely designed to meet your particular wishes, focusing on special interest groups for walking, hiking, trekking and cultural activities.

1^st, 2^nd or 3^rd February 2010: Paro-Delhi/Kolkata-Mumbai

10^th or 11^th February 2010: Mumbai-Delhi/Kolkata-Paro

The quotation should be submitted to the HR Focal Person on or before 22^nd Jan. 2010 at 2PM and it will be opened on the same day at 3PM.

For further clarifications or details contact HR Focal Person @323251/52 Ext. 227.

Note: The ticketing agents are requested to submit the rates for the above sectors and the details regarding the night halt and hotel arrangements will be informed with the name of the officials travelling at the time of booking the ticket.

Corrigendum: With reference to announcement in Kuensel and Bhutan Times, dated 15 Jan 2010, the date of submission of air ticket quotation is on 22nd Jan 2010.

We highly regret for the inconvinence caused.

Timing: Monday – Friday, 10:30am to 3:30pm

Candidate: Who finished level 1 or studied Japanese-Language more than 75 hours before.

Interested tour guides registered with the TCB may contact with the Tourism Council of Bhutan on or before 29th January 2010 for registration.

For details contact: 17991659 / 323252 / 323251 also visit our web: www.tourism.gov.bt

Note: For registrations please contact Ms. Asami Suzuki, in TCB Office, at Tarayana Centre also the interested candidates are requested to deposit Nu.2000/- during registration as a security deposits which will be refunded after the completion of the course.