Bhutan’s tourism sector is regarded as one of the most exclusive travel destinations in the world. Today tourism is a vibrant business with a high potential for growth and further development.

The Royal Government of Bhutan adheres strongly to a policy of high value, low impact/volume tourism which serves the purpose of creating an image of exclusivity and high- yield for Bhutan.

Vision

To promote Bhutan as An exclusive travel destination based on Gross National Happiness (GNH) Values 

Missions 

• To develop and promote High value, Low impact tourism

• To create an enabling environment for a vibrant tourism industry; and

• To promote Bhutan as a year round destination and foster regional spread of tourism

Mandates 

• Tourism Planning & Policy

• Regulation and Monitoring

• Facilitation and Co-ordination

• Marketing and Promotion

• Development of Tourism Products and Services

• Human Resource Development