Bhutan announces new tourism incentives - click here to read more

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Welcome

Welcome to Bhutan

In a world that is always on the go, Bhutan provides sanctuary. Here, you can find earthly pleasures: archery and age-old crafts, dishes of home-made cheese and fearsomely hot chillies, breathtaking treks and restorative hot-stone baths.

But there’s another Bhutan, too – the one hinted at by the prayer flags strung across gorges and fluttering on every hillside. It’s where irreverent humour meets deeply held beliefs, and epic landscapes and slow journeys create room for quiet awe. In this Bhutan, you can enhance your well-being, immerse yourself in wonder and embark on exhilarating adventures.

More than 70% forested, and the first carbon-negative country in the world, we’re also planting the seeds of science and tech innovation.

There isn't just one Bhutan to discover; there are many. From storied cities to soaring mountains, the door to the kingdom is open once again to old and new friends.

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Nature

Nature shows us the way: change, adaptation, tenacity – and evolution. In Bhutan, we are guardians of some of the world’s most pristine, wild and sacred places. They are also vulnerable. They are essential to our culture, ecosystems, watersheds and spirits. In our built and busy world, they are a vital counterbalance. They are a gateway to the expansive experiences we humans fundamentally need. We are steadfast as the cypress in our commitment to protect our natural environment.

This kingdom is steeped in history, but our gaze is fixed on the future. This is our moment of evolution.

Guardians of some of the world’s most pristine, wild and sacred places – and of a rich, deeply rooted culture – we are steadfast as the cypress in our commitment to conservation.

Our future requires us to protect our heritage and to forge fresh pathways for forthcoming generations.

Those who seek us out are called here. Arriving as guests, you become our partners in this transformative moment and make a meaningful contribution towards preserving what is priceless.

We see a bright future. And we believe in our ability and responsibility to realise it together, and shine as a beacon of possibility in the world.

The Future

This kingdom is steeped in history, but our gaze is fixed on the future. The future requires us to protect and preserve our heritage but also to forge new pathways leading forthcoming generations to fresh possibilities. This is our moment of evolution; a moment devoted to ensuring that the opportunities our young people seek are found, and realised, here. Our ancestors gave us roots. Now, we help our descendants take wing. 

Ourselves

We are a small nation, but our self-belief is great. When we come together – citizens and guests – we are capable of moving mountains. The proof is in our culture: diverse, continuous, storied. The capacity is in our character: dependable, adaptable, ingenious. We see a bright future enabled by humanity’s highest ideals and collective effort. We believe in our ability and responsibility to realise it. Together, may we shine as a beacon of bright possibility in the world.

Elevated Values

Few people experience Bhutan. It is hard to reach us, perched high up here in the Himalayas. Those who seek us out are called here. They are called by the promise of a place – and pace – unlike any other. Drawn to become guests and guardians, rather than tourists. To experience life where beliefs are everyday and extraordinary, and where values are lived. In return, they become part of our story, and we theirs. 

Our worth

We are caretakers of a precious place and a rich, irreplaceable culture. Our shared responsibility, which we owe to future generations, is to preserve and enhance it. Our task is to balance welcome with prudence, and access with protection. It requires an investment. This is not to shut people out but to safeguard the wonders within. Each person who visits contributes meaningfully to our nation’s preservation and progression. It’s not the way other places do things, but Bhutan’s uncommon methods are also its magic. 

Nature

Nature shows us the way: change, adaptation, tenacity – and evolution. In Bhutan, we are guardians of some of the world’s most pristine, wild and sacred places. They are also vulnerable. They are essential to our culture, ecosystems, watersheds and spirits. In our built and busy world, they are a vital counterbalance. They are a gateway to the expansive experiences we humans fundamentally need. We are steadfast as the cypress in our commitment to protect our natural environment.

This kingdom is steeped in history, but our gaze is fixed on the future. This is our moment of evolution.

Guardians of some of the world’s most pristine, wild and sacred places – and of a rich, deeply rooted culture – we are steadfast as the cypress in our commitment to conservation.

Our future requires us to protect our heritage and to forge fresh pathways for forthcoming generations.

Those who seek us out are called here. Arriving as guests, you become our partners in this transformative moment and make a meaningful contribution towards preserving what is priceless.

We see a bright future. And we believe in our ability and responsibility to realise it together, and shine as a beacon of possibility in the world.

From our reopening on September 23rd, visitors to Bhutan will make an active contribution to Bhutan’s economic, social and cultural development. The Sustainable Development Fee (SDF) enables investment in transformative programmes that preserve our traditions, protect our heritage and environment, upgrade infrastructure, create opportunities for our young people, and build resilience. 

Bhutan has recently announced incentives for longer stays in Bhutan. Click here to read more.

Short distances long journeys

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Matsutake picking

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Hot-stone bath

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Archery

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Snowman Race

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Bird watching

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Trans Bhutan Trail

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Helicopter services

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Laya-Lingzhi Trek

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Phallus shop

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VAST

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Buckwheat

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Takin

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Red panda

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Butterflies

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Yak

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Blue poppy

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Rhododendrons

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Fiddlehead fern

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Lichen

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Textiles

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Astrology

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Punakha Dzong

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Samuh and Shangreela

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Desuung

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Traditional architecture

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Mask-making

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Butter tea

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Trongsa Dzong

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Lozey

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Hydro-power

Matsutake picking

One of the world’s most sought-after, and expensive, mushrooms, the matsutake draws fungi fans from around the globe to Ura and Genekha. These tranquil villages are now the unlikely epicentre of a mushroom-powered transformation, attracting visitors from far and wide keen to try their hands at finding the matsutake on our forested mountains, and to sample their rich culture and gentle pace. The Matsutake festivals in August are a perfect time to visit, giving you the chance to pick and taste these marvellous mushrooms, as well as a rare opportunity to enjoy mask dances and local food.

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